There have been mixed reviews of Snapchat's AI chatbot, with some criticizing its prominence on the social media app.
Microsoft's Bing search engine is powered by OpenAI's GPT - the same technology. Users can only remove My AI, which is pinned to the top of their chat feeds, if they are a paid subscriber.
In response, the app has been criticized online, with confusion arising over how location data is used.
My AI is a friendly, experimental chatbot that can answer questions, offer advice, and plan trips, according to Snap. However, the tool is not always accurate, and it may contain biased, incorrect, harmful, or misleading information. Millions of users worldwide have now access My AI, which was introduced to paid subscribers first.
"We've appreciated all the feedback we've received from our passionate community," a Snap spokesperson said.